Etro

 The Vault

Gimmo Etro, Italian family man and Fashion House executive. 

Etro was established in true Italian fashion as a family business in 1968. A lifestyle label focused on quality and sophistication in all aspects of its fashion house and fabric, furnishing, and fragrance manufacturing division.

 The Valuables

Who can think of Etro without calling to mind it's prismatic prints, colors ablaze?

The signature style of womenswear Etro, is paired with a vivid textile pallet and classic tailoring. Luxurious &  Fresh. As for its highly reputable menswear line, the classic men's suits takes center stage. The Etro men's suit is classic, conservative and well cut but with that iconic printed fabric laced in the lining and cuffs. Garments all adorn with the Etro Pegasus emblem.

 

 The Lock

In 2011, Etro is still a family business based in Milan, Italy, each division conducted by one of Gimmo Etro's children.  
   Kean Etro- Head of menswear
   Veronica Etro- Director of womenswear
   Jacopo Etro- Textile division executive 
   Ippolito Etro-Handler of finances

What does Veronica Etro have in store for Fall 2011?

  "I updated Seventies style with strong graphic prints, mixing our signature paisley with geometric designs and   cold color blocking."

Etro in autumn substitutes much of classic Etro paisley with organic prints of floral blooms and animal prints. Rich fabrics in both color and texture.

   

 The Key 

Etro can be found across the world from New York City to London and Tokyo. High end department stores such as Neiman Marcus, Liberty of London, Harrods and  Galleries Lafayett all carry Etro collections which most commonly originated on the runway at Milan Fashion Week.